UNLEASH- Breakout Session #1
Thursday, March 13th, 2008Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church. He says he doesn’t know what that title really means, but I’ll bet he came up with it.
Anyway, Tony is one of my favorite bloggers and a great communicator in his own right. He’s certainly not as flamboyant as Perry Noble, but Tony is colorful in his own unique way.
His breakout session was about blogging. It’s sort of funny. He talked about blogging and now I’m blogging about his talk. Anyway, his talk was entitled, “Ten Steps to Becoming Blogging BFF’s” and here is some of what he shared.
1. Determine your primary audience- know who your audience is and talk to them
2. Post regularly- you can’t build a relationship with anyone without starting conversations with them
3. Keep your posts short- people are busy…don’t write too much…think in terms of bullet points too
4. Don’t sell yourself- don’t toot your own horn…make fun of yourself…share your struggles
5. Use humor- all business and no play makes for boring blogs
6. Stop attacking other people and ministries- blogs are not a platform for you to go off on someone else…avoid pointing fingers
7. Remember that blogging isn’t private- if you put it out there, people will read it…all kinds of people will read it…if you’re not sure, don’t post it
8. Be a thought leader- don’t always talk about what everyone else is thinking or doing…talk about what you’re thinking and doing
9. Don’t listen to critics- be a selective listener
10. Reveal the real you- write about what you know, not what you don’t know
Tony also accidentally said, “Women tend to hire guys like their father.” He meant to say, “Women tend to marry guys like their father”, but he made a little slip-up. Maybe you had to be here to fully appreciate, but I know I thought it was hilarious!






